Government Protection in China Inhibits Marketers.
With China as a key market for multinational, it prooves to be a challenging place to do business. This due to the governments effort to protect local companies in key areas. In detail, local companies such as financial, auto, and internet are favored by the government. For instance, global financial firms, are limited in the services they can offer Chinese consumers. This causes significant implications for multinational investment and success in China.
Source: http://adage.com/article/global-news/government-protection-makes-marketers-job-harder-china/232358/
With China as a key market for multinational, it prooves to be a challenging place to do business. This due to the governments effort to protect local companies in key areas. In detail, local companies such as financial, auto, and internet are favored by the government. For instance, global financial firms, are limited in the services they can offer Chinese consumers. This causes significant implications for multinational investment and success in China.
Source: http://adage.com/article/global-news/government-protection-makes-marketers-job-harder-china/232358/
In my opinion, for global companies, ignoring China is not an option. But they must adapt their strategies to the country's changing markets, increased competition, and shifting government priorities.
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